Breast Cancer Awareness Month | What it Means to be More Than Pink

It is breast cancer awareness month and you will see a flooding of pink products, pink uniforms, pink billboards, pink everything! But Susan G. Komen® San Diego and our supporters, like you, are more than just a pink ribbon. We are more than just a color.

We have achieved major advances like decreasing breast cancer mortality by 38 percent in the U.S. and funding over $920 million in research world-wide. But we still have work to do.

Our bold goal is to reduce the annual breast cancer deaths by 50 percent in the U.S. by 2026. To achieve this we must increase access to quality and timely cancer care for the underserved, and enhance the research focus on lethal breast cancers.

For example, in San Diego, African American women have a 41 percent higher breast cancer mortality rate than their Caucasian counterparts. Unstable access to quality health care and lack of treatments for the most aggressive forms of breast cancer are some of the major causes for disparities, but Komen is working on changing this reality. Susan G. Komen San Diego’s Circle of Promise is the local African American outreach initiative. Through direct peer-to-peer education, free screenings and navigation services we are helping remove the barriers of language, geography and economics in the most vulnerable communities. Health equity is one of our top priorities.

Just last year, Susan G. Komen San Diego filled the gaps for thousands of women in their breast cancer journeys. Over 12,000 meals were delivered to a patient and their families, more than 2,800 women were guided through our complex medical system, 2,562 free mammograms were provided to uninsured and underinsured women, transportation services and much more were provided to our community.

*Graphic depicts the 2016-2017 Fiscal Year

Furthermore, Komen San Diego and our supporters have not only touched lives in San Diego County, but world-wide through our funded research. This year, Komen announced $31 million in research funding for 98 new grants focused on new screening technologies, treatments for metastatic and aggressive types of breast cancer and disparities in breast cancer outcomes [link to grants research press release].

With your help, we will continue to fight and make an impact in our neighborhoods and around the world until we find a cure to end this horrible disease.  We will continue to be More Than Pink.