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In San Diego, despite having lower breast cancer incidence rates, African American women’s’ mortality rates are 41 percent higher than their counterparts. The same research indicates that African American women are often diagnosed at later stages, sometimes with more aggressive forms of cancer and at younger ages.  Komen San Diego is working to change this reality. Using best practices learned through a ground-breaking Latina initiative, we are conducting intensive peer-to-peer education where these women live, work, shop, pray or play. This effort allows Komen San Diego to bring education and medical services to a community where none exists.  Without it, at least 300 women would not be screened; and thousands more would not benefit from the permanent improvements to community health networks.

  • Community Organization – Building partnerships and leveraging strategic relationships to address barriers by pooling resources, sharing best practices, reducing redundancies in services, and uniting partners around the project’s goals and objectives.
  • Direct Education – Komen-supported community educators provide direct outreach and aid women in scheduling a mammogram appointment. These educators also provide continuous follow-up to support women through the process and increase the rate of completed mammograms.
  • Screening and Navigation Services – Komen’s community organizing practices help identify available services, ensure that services meet the standard 60-day quality care benchmarks and provide supplementary grants to fill any gaps in screening. Additionally, Komen uses a grant-funded patient navigator to coordinate follow-up.

Key Metrics & Outcomes

Heroes Among Us – Community Spotlight

SheriSheri Hendrix understands the importance of being a self-advocate. At the age of 41 she went to her doctor and asked if she should be having a mammogram and explained that her grandma and great grandma both had breast cancer. Her doctor said that it wasn’t hereditary because her mother didn’t have it. But Sheri insisted on getting her mammogram. After her first screening, she was diagnosed with Stage III or late stage breast cancer.  Continue reading →

Debra Denise Hampton has been a San Diegan since birth. In 2015 she was working as a case manager for individuals placed in a program for drug and alcohol & addiction. One day she started feeling a lump surfacing right underneath her left breast. “What is this!? It kept hurting and then I started feeling it, it was a bump, but it felt more like it was in my rib cage.” Debra got a mammogram and ultrasound, and then a biopsy.  On March 19, 2015 – one week after that – she was diagnosed with Stage 2 breast cancer. Continue reading →


How You Can Join the Circle

Join us: register today at and make your promise to take care of yourself first and then become an ambassador to your community! We’ll provide you with all of the resources and tools you need to make changes in your own life and to share lifesaving messages with others.

Spread the word: invite your girlfriends, mothers, sisters, daughters, and co-workers to join the Circle of Promise. Tell them you want them to join you in the fight against breast cancer’s attack on the African American community before it’s too late.

Be active in your commitment: continue to fight with us by supporting public policy efforts, helping us to raise funds for research, and by making sure that the Circle of Promise is alive in your community!

Worship in Pink: Worship in Pink is a collaboration between local faith-based organizations and the San Diego Affiliate of Susan G. Komen. Our goal is to increase breast health awareness and decrease breast cancer in the community by working with you, our Worship in Pink Ambassadors. We hope each Ambassador will organize a breast health awareness event at her church during the month of October in honor of Breast Cancer Awareness Month or any time of the year.

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Community Resource Advocate

Wendy Shurelds is Susan G. Komen San Diego’s Community Resource Advocate for Circle of Promise. She is actively seeking opportunities to bring breast health services and awareness to the community.

If you have questions about our services please email  or call (858) 573-2760 x 108.



Support for the Susan G. Komen® Circle of Promise California Initiative is made possible in part by a grant from the Anthem Blue Cross Foundation, LLC.

Circle of Promise® San Diego Sponsors: 

Torrey Pines Bank