Congratulations to our partner Northgate González Market for developing a program with The Center for Community Health, part of University of California San Diego School of Medicine to increase the purchase of fruits and vegetables among participants in the Supplemental Nutrition Assistance Program, formally known as the Food Stamp Program.

Northgate will provide incentives at point-of-purchase at their grocery stores in Los Angeles, Orange and San Diego counties. The effort will promote long-term health for SNAP participants and will include financial IMG_0631incentive rebates on fruit and vegetable purchases, special fruit and vegetable promotions, and in-store cooking classes, store tours and education on food labeling. Furthermore, the program will provide researchers with key data to better understand healthy purchasing behaviors.

We have known that being physically active, achieving and maintaining a healthy weight, limiting alcohol to a lesser degree, and eating fruits and vegetables may help lower your risk of breast cancer. We are thrilled to hear about this new fantastic program with UCSD and Northgate. For more information please see below.

Federal Grant Helps UC San Diego Program Bring Healthy Food to Low-Income Families

Program to use financial incentive to provide needy households with more fruits and vegetables

The Center for Community Health (Center), part of University of California San Diego School of Medicine, recently received a $3.4 million grant from the U.S. Department of Agriculture (USDA) to increase affordable food access to low-income community members who are part of the Supplemental Nutrition Assistance Program (SNAP), formally known as the Food Stamp Program.

Working in conjunction with Northgate González Market, the Center will develop a program to increase the purchase of fruits and vegetables among SNAP participants by providing incentives at point-of-purchase at Northgate González Markets in Los Angeles, Orange and San Diego counties. The effort will promote long-term health for SNAP participants and will include financial incentive rebates on fruit and vegetable purchases, special fruit and vegetable promotions, and in-store cooking classes, store tours and education on food labeling. Furthermore, the program will provide researchers with key data to better understand healthy purchasing behaviors.

“This funding will enable us to significantly increase the number of consumers participating in nutrition incentive programs and the amount of USDA dollars spent on healthy fruits and vegetables,” said Joe Prickitt, Senior Director of the Southern California Nutrition Incentive Program with the UCSD School of Medicine Center for Community Health. “The program will both encourage and reward participants to purchase and consume a greater variety of healthy food.”

“We are honored to work with UC San Diego to support the USDA in the development, implementation and evaluation of a nutrition incentive program. It is our goal to develop an effective, efficient and replicable financial incentive rebate system that can serve as a national model for retailers and contribute to the enhanced health and well-being of low-income community members,” said Victor González, owner and vice president of Northgate González Market.

The grant is one of 27 Food Insecurity Nutrition Incentive (FINI) allocations for similar projects in 18 states.

“This is a great opportunity for San Diego and communities across California to better understand the dynamics of food insecurities and the effects on healthy eating,” said Kim McCoy Wade, Chief, CalFresh Branch at California Department of Social Services.

“We are incentivizing and increasing access to nutritious fruits and vegetables in low-income communities and using that experience in the development of model programs which make it easier for families and adults to make healthy choices.”

In addition to UC San Diego and Northgate González Market, other partners supporting this program include the California Endowment, Center for Good Food Purchasing, Ecology Center, Univision Radio, University of California Global Food Initiative, California Department of Public Health Nutrition Education and Obesity Prevention Branch, California Department of Social Services CalFresh Branch and local health departments and CalFresh agencies.

About UCSD Center for Community Health

The Center for Community Health is a multidisciplinary group of professionals consisting of physicians, researchers, evaluators, and public health and community practitioners dedicated to promoting evidence-based health practices at the community level. The Center promotes optimal health in all populations, especially those experiencing the largest health disparities, and has a wealth of experience conducting chronic disease and obesity prevention research and public health interventions.  Since its inception in 1986, the Center has received and managed over 100 million dollars in extramural funding. This funding has included grants from the National Institutes of Health (NIH), Centers for Disease Control and Prevention (CDC), Health Resources Services Agency (HRSA), and other governmental and private agencies. Since 1999, the Center has consistently received NIH, CDC, and USDA funding through the California Department of Public Health and has administered large contracts with San Diego County Health and Human Services Agency (HHSA). The Center continues to excel in creating healthy, equitable, and thriving communities through innovative interventions.

About Northgate González Market

Northgate González Market is a premier Southern California supermarket chain that caters to the Latino community. Family-owned, operated and headquartered in Anaheim, CA, Northgate operates 40 high-volume stores in Orange County, Los Angeles and San Diego counties, providing the highest quality merchandise, fresh and prepared foods and personal service. Northgate González Market currently employs over 6,000 people and actively invests in developing future generations of managers and leaders. Known as a good corporate citizen, Northgate has a longstanding commitment to community-based organizations and charitable programs thorough both its Viva La Salud health and wellness program and its González Reynoso Family Foundation

 

Media Contact

Joe Prickitt
University of California San Diego
Phone: 619-681-0642
Email: jprickitt@ucsd.edu

Media Contact

Teresa Blanco
Northgate González Market
Phone: 714-778-3784
Email: Teresa.Blanco@NorthgateMarkets.com